USA TODAY EDUCATION
7950 Jones Branch Drive
McLean, Virginia 22108

Phone — 1.800.757.TEACH (8322)
Fax — 703.854.2096

 

Why USA TODAY? With a circulation of 2.1 million copies and a daily total readership of 3.7 million readers, USA TODAY far exceeds its national competitors. ¹ Additionally, USA TODAY claims a respectable international readership. While competitors’ numbers have declined in the last decade, USA TODAY has shown strong growth of 3.5%.² The most widely read and the fastest growing newspaper, USA TODAY is also the only regionally neutral paper, providing an unbiased national perspective. USA TODAY’s readers are smart, successful professionals: Their median household income is $148,354, and 87% of them have attended college. What attracts this kind of intelligent, perceptive audience to USA TODAY? Its exclusive reporting and credentialed writers. ________________________________ ¹ Wall Street Journal: 1.7 million daily circulation; New York Times: 1 million daily circulation. Source: March 2008 ABC Publisher’s Statement ² The Wall Street Journal’s circulation numbers have declined by 5% and the New York Times’ by 6%. Source: 1998-2008 ABC Publisher’s Statements.

 USA TODAY has made a commitment to education that is unparalleled in the industry. Our education department has been in existence since 1983. USA TODAY’s Education Program is currently in place in over 25,000 K-12 classes across the country as well as in 500+ universities and community colleges impacting over 1 million students daily.

 

Educators have reached out to USA TODAY for over 25 years because of our unique format, credible non-fiction text, and topics that are relevant and motivating for students.

 

Students like reading USA TODAY because of our unique style, bold color and graphics and easy-to-access information.  USA TODAY covers contemporary issues that students can relate to and easily understand.

 

About USA TODAY’s Classroom Newspaper Program:

USA TODAY newspapers are used in the classroom to connect curriculum goals and objectives to “real-world” information.  As part of this program, USA TODAY newspapers are delivered to classrooms across the country at a discounted education rate. Teachers who participate in this program are eligible for a Inside USA TODAY Booklet of 30 graphic organizers and 32 cross-curricular activities that can be used with any issue of USA TODAY, as well as a weekly Inside USA TODAY e-newsletter.

 

About USA TODAY’s Sponsored Programs & Resources:

Through strategic partnerships, USA TODAY is able to provide educators, students and parents with national news, effective educational programs and innovative Special Interest Resources on a variety of topics (such as global warming, financial literacy and STEM careers) available online for free.

 

About USA TODAY’s Curriculum Materials:

USA TODAY’s curriculum materials are standards-based, utilizing USA TODAY as the text.  They are designed to empower students by providing direct instruction and guided practice on reading strategies with special emphasis on reference and research skills, higher-order thinking and quadrant D learning.

 

  • All can be used in any succession, with any day’s USA TODAY newspaper.
  • The teacher’s editions include the objective of the lesson, time requirements, connections to standards and benchmarks and the pedagogical theory behind the strategies.
  • Many of the lessons include additional clarification and extension activities to reinforce what the students have learned as well as suggested homework assignments.
  • Developed by experienced educators, who have a history of success many of whom are currently teaching, tutoring and coaching at the middle school, high school and collegiate levels.

 

Benefits:

 

For Schools: These curriculum materials strive to improve student performance on standardized exams by introducing non-fiction text and guiding students through proven strategies for comprehending and analyzing informational texts.

 

For Students: USA TODAY is a high-interest, informational text. Most education professionals agree that in order for students to be successful, they need texts they can read. Students can participate in differentiated instruction by reading USA TODAY articles ranging from a 950 Lexile level to 1250, depending on the section. Yet students feel as though they are reading for pleasure because the curriculum is based on USA TODAY and not a textbook.The newspaper is perfect for active reading strategies which require students to mark up, annotate, highlight or underline the text. These curriculum materials meet the needs of many learning styles.

 

For Teachers:

  • All are written for use in many content areas. Most provide step-by-step instructions and outline the theory behind the pedagogical approaches.
  • All are conveniently designed as a “toolbox” of lessons, allowing teachers to select lessons that best serve students’ learning levels and styles.
  • Many of these curriculum materials are aligned to, or cross-referenced by standard.
  • Professional development training is provided.