Peruse today’s paper and identify an advertisement for a product that you think consumers would be willing to pay a little more for if they could add their own personal touch to it. Briefly describe how the item could be personalized. (For example, how could you personalize candy or an iPod?) Share your idea with peers. Then, consider the personal characteristics that make you unique — from your sense of style to your sense of humor and beyond. In a journal entry, explain what makes you, you.