In a world where consumers have thousands of choices, marketing plays a vital role. Even when it comes to sports – both professional and college. Choose a sports team covered in today’s paper and create an offbeat promotion that would capture fan and non-fan interest. (Your goal is to attract a larger audience.) Your idea [...]

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Previewing and scanning texts are essential skills for comprehension but are often overlooked. Have your students preview and scan the headlines and first few paragraphs of the newspaper each day you get it this week. Then,  on Friday, as a class (perhaps put it up on your interactive white board?) take our new weekly “Test [...]

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Imagine your family is planning a large party in honor of your next birthday. They’ve told you to pick a special guest speaker for the event. Look through today’s paper and make a list of five people mentioned there whom you’d like to speak at your party. For each, list reasons you think they would [...]

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Last week, Michelle Obama traveled to Copenhagen to convince the International Olympic Committee to select Chicago as the site for the 2016 games. Ask students to find and read an article that focuses on a situation that requires a decision. Like Mrs. Obama, who campaigned for a specific decision with the IOC, have students write [...]

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